Since its inception, Straight-Up Ideas has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.

"Try not to become a man of success. Rather become a man of value."
—Albert Einstein

Stewardship
Building better companies for future generations, acting with an owner mentality, developing relationships everywhere we are and meeting our commitments to all internal and external stakeholders.

Best People
Attracting and developing the best talent for our business, stretching our people and developing a "can do" attitude.

Best Ideas
Recommending only the best proven-effective maketing approaches, systems and strategies, and best practice methodologies for each unique business.

Client Value Creation
Improving our clients' business performance, creating long-term, super-win-win relationships and focusing on execution excellence.

One Global Network
Mobilizing the power of the "creative collective" to deliver consistently exceptional service to our clients anywhere in the world.

Respect for the Individual
Valuing diversity, ensuring an interesting and inclusive environment and treating people as we would like to be treated ourselves.

Integrity
Inspiring trust by taking responsibility, acting ethically in a Straight-Up manner and encouraging honest and open communication.