Quick Case Studies

Straight-Up Ideas drives tangible results for clients in a wide range of business categories. We are committed to helping our clients succeed—so much so that we have an entire team of creative think tank members dedicated to client success. Read how Straight-Up Ideas clients are boosting cart size, traffic, customer satisfaction and lifetime value.

CayeCasa.com: Built a great online presence using low-cost strategies

Founded in 1999 by an entreprenuerial Vermonter on the tropical island of Ambergris Caye, Caye Casa is a top-rated boutique hotel on the beach - an elegant, yet barefoot base, for the adventure of exploring Belize. Since implementing Straight-Up Ideas personalized recommendations including a website overhaul, lead nurturing and social media strategies, focusing on new audiences and automation tips, the resort’s online reservations increased 29%, online inquiries increased 146% and guests happier than ever.

“Completing the survey and implementing the ideas was much easier than I expected, plus a lot of the ideas inspired new ideas of my own. The investment was well worthwhile and it’s delivering a substantial return. I’m a very happy client.”
— Julie Bacock, Owner, Caye Casa Resort

CriticalThinking.com: Record-breaking profits in a recession

Founded in 1958 by a father-and-mathematican team and now located in Monterey Bay, California, The Critical Thinking Co. publishes educational books and software for all ages and abilities. After implementing several Straight-Up Ideas related to their direct mail catalogs, website and newsletter offerings, search engine presence, brand licensing and strategic alliances, the company’s sales have increased during the recession while reducing the cost of marketing. The online conversion rate is up 13%, average order value (AOV) is up 36% and the email conversion rate is up 138%.

“The company is easy to work with, the process is quick and simple and produces amazing results! They obviously care about our business and do not want to waste our valuable marketing dollars.”
— Michael Baker, President, The Critical Thinking Co.