Keyword Rich

Attract, hook, and impress your customers with a "Keyword Rich" content and article marketing strategy.

Learn how to research and apply keywords for high rankings and sales conversions that attract the right visitors • Structure your articles to engage and deliver with a wealth of knowledge.

Book Description

Writing keyword-rich articles is an essential aspect of web marketing. Often overlooked as a powerful lead generation and direct marketing tool, articles rich in quality and genuine content rival all other forms of marketing in terms of return on investment. This book outlines the fundamental strategies, tips, and best practices to help you write effective keyword articles quickly—using a research-based approach and checklist that will actually get your article to the top of the search engine result pages (SERP).

SEO marketers are not magicians or rocket scientists, they are content writers and online architects competing for space in the new "word market." Competing in this new market simply takes a little know-how and creativity. Regardless of your level of technical expertise, Keyword Rich will teach you how to think like an SEO pro. You will learn research-based article marketing strategies, what search engine ranking factors are the most important (derived from live case studies), how to brainstorm and find high-converting keywords that are not saturated with competition using proven formulas, how to optimize your page layouts, measure results, and article writing tips and ideas for generating great content.

Inside you'll discover:

• How to research keywords before you write your article, and where to place them
• How to find "low-hanging fruit" keywords that rank high and convert buyers
• The Keyword Shortage Index (KSI) and Skimmed Keyword Shortage Index (SKSI)
• The Keyword Effectiveness Index (KEI) and Keyword Competitiveness Index (KCI)
• How to trump your competition with keyword clusters, link-building and better content
• How and when to include multiple keywords in one keyword phrase
• The truth about No Follow tags and why all inbound links are important
• The difference between buy vs. research-oriented keyword phrases
• Why long-view vs. short-view article topics are best
• How to use a narrow checklist of ranking factors to avoid an over-optimization penalty
• How to use free research tools from Google™ and others, and measure your success 
• Live case studies that you can reference and review to make your life easier

About the Author

Nile Duppstadt II is an award-winning educational author, software and UX designer, webmaster, copywriter, marketer, and consultant with more than 12 years of industry experience. Born and raised in Vermont on a sheep farm, Nile sought out the Silicon Valley lifestyle, moved to California, and made his dreams a reality.

Table of Contents

• STEP 1 - Research & Brainstorm Keyword Phrases
• Skimmed Keyword Shortage Index (SKSI)
• Keyword Effectiveness Index (KEI)
• Keyword Competitiveness Index (KCI)
• Buy vs. Research-Oriented Keyword Phrases
• Long-Tail Keywords vs. Short-Tail Keywords
• Multiple Keywords in One Primary Phrase
• A Few General Rules
• STEP 2 - Page Structure & Keyword Placement
• Comma (,) Dash (–) Slash (/) Use in Keyword Phrases
• Meta Tags Demystified & Revived
• What If the Keyword Phrase is Fairly Saturated with Competition?
• STEP 2B - (OPTIONAL) - Advanced Keyword Research
• Measuring Inbound Links & Number of Pages on Domain
• Keyword Shortage Index (KSI)
• STEP 3 - Article Writing
• The Hook
• Article Readability
• Long-View vs. Short-View Article Topics
• Article Length
• Generating Content
• Keyword Density
• Plagiarism Double-Check & Monitoring
• STEP 4 - Article Placement
• STEP 5 - Measuring Your Results
• Coined Terms and Calculations
• References